London, UK – 29th July 2021 – PETRONAS Lubricants International (PLI) today announced that it will be setting off on its Unstoppable Heroes - PETRONAS Urania ROADSHOW in August 2021, making its first stop at the Commercial Vehicle Show at the NEC in Birmingham. On an ambitious journey through seven destinations over fifty days, the team will meet more than 1000 PETRONAS Urania customers, workshops, fleet owners and truck drivers – the unsung heroes who have kept supply chains functioning throughout the global pandemic - to share what powers stronger performances for longer.
In celebration of the launch of PETRONAS Urania with StrongTech™ Technology in April, PLI’s iconic PETRONAS Urania truck will travel to each destination to share product training, support, and inspiration with all those tackling the pressure to keep their engines – and themselves – stronger for longer. Visitors will hear from the engineering experts behind the products, PLI team members who can help them discover their fleet’s true value, and influential truck drivers using these fluids every day.
Visitors will also be welcomed to join PLI as it lays on exciting activities including demonstrations, product showcases, competitions and more. Network with other PETRONAS Urania users or engage with PLI’s local ambassadors through social media at the event: spot the truck, snap a picture and tag #trackthetruck for a chance to win must-have gadgets, or take part in the photo booth calendar competition to be named PETRONAS Urania Face of 2022.
Running on PETRONAS Urania lubricant to stay stronger for longer, PLI’s truck will travel over 11,500km, spending a total of 121 hours on the road over this 50-day tour. Beginning on 31st August in Birmingham, UK, at the Commercial Vehicle show before finishing in Turin in Italy. It will be making stops in the following places:
- Birmingham, UK – The Commercial Vehicle show from August 31 to September 2
- Porto, Portugal – Various customer premises – September 8
- Madrid, Spain – Various customer premises – September 13
- Istanbul, Turkey – CV Industrial Park – September 23 – 24
- Bucharest, Romania – Racing Circuit – September 30
- Silesia, Poland – Racing Circuit – October 6
- Turin, Italy – Industrial Park – October 12
Those who can’t make it to the truck themselves will benefit from a wealth of resources online to join the journey. All are invited to visit the dedicated PETRONAS Urania ROADSHOW website, learn from influential truckers and unstoppable heroes in the YouTube #TrustyTruck series, and take to social media to engage with influencers like Edd China. He’ll be putting the PETRONAS Urania product through its paces – and visitors to the CV Show will even get a chance to hear from him in person!
James Mark, Head of Marketing EMEA at PETRONAS Lubricants International, said: “Our customers tackle the immense pressures that come with modern trucking every day. We’re thrilled to be launching the PETRONAS Urania Roadshow, to both empathise with their experiences, and to share our expertise with all those looking to stay stronger for longer. This epic journey will see PLI’s experts meet drivers, fleet managers, engineers, and workshop staff, right on their own doorstep.”
The PETRONAS Urania Roadshow is designed to be as self-sustaining as possible, right down to the PETRONAS Urania product itself. The lubricant is engineered with CO2 reduction at its heart, while meeting the strictest international environmental standards.
Further, throughout the Roadshow, PLI will be accelerating its aim to achieve net zero by 2050 through partnering with Treedom to ethically plant 1,000 trees in the PETRONAS Urania Forest. With species chosen by the PLI newsletter recipients and geolocated for easy tracking of their growth, these trees will offset the emissions produced by the trip. In addition, the partnership will meet numerous UN Sustainable Development Goals along the way, to power the work and lives of truly Unstoppable Heroes around the world.
About PETRONAS Lubricants International
PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the global Fortune 500 national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 90 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 27 countries, managed through regional offices in Kuala Lumpur, Turin, Belo Horizonte, Chicago and Durban.
Currently ranked among the world’s Top 10, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company.
Sian or Jessica at Team LEWIS